A product that gets views but no orders is telling you something: the shopper came interested and left without what they needed to decide. Before you cut the price or buy ads, check the page for the six details shoppers look for. Missing even one of them is often enough to lose the sale.
1. Who it's for
Shoppers decide fastest when a page tells them, in one sentence, whether the product is for them. "For sensitive skin." "For small kitchens." "For runners training for their first marathon." Without that line, the shopper has to work it out from the description, and many won't bother.
Check: can a stranger tell who the product is for within five seconds of landing on the page?
2. A direct answer to the buyer's question
Every shopper arrives with a question: "Will this fit my bike?", "Is it waterproof?", "Will it work for a big dog?" A page that answers the common ones directly, in plain words near the top or in a short FAQ, keeps the shopper on the page.
Check: list the five questions customers email you most. Are the answers on the page?
3. Real reviews
Reviews are often the deciding factor for a first order from a store the shopper doesn't know. Show the average rating near the title and a few specific review highlights, especially ones that mention the exact use case ("great on long hikes", "fits wide feet").
Check: is your rating visible without scrolling? Do the highlighted reviews mention why the product works, not just "love it"?
4. Shipping and returns, on the page
Shoppers want to know when it will arrive, what shipping costs and what happens if it doesn't work out, before they reach checkout. One line under the price covers most of it: "Ships in 2 days · free shipping over $50 · 30-day returns."
Check: can a shopper find delivery time, shipping cost and the returns window without leaving the product page?
5. How it compares
Many shoppers are deciding between your product and another option, including your own other products. A short "which one should I choose?" section or a small comparison table helps them pick, instead of leaving to compare elsewhere.
Check: if you sell several similar products, does each page say how it differs from the others?
6. A clear offer
Price, any discount and any guarantee should be stated once and clearly. Mixed messages, such as a sale banner plus a different code plus a bundle, make shoppers hesitate.
Check: is it obvious what the shopper pays and what they get?
Why these six details matter for AI shopping assistants too
When a shopper asks ChatGPT or Google's AI Mode "what's the best rain jacket for cycling under $150?", the assistant has to work out which products fit. AI shopping assistants choose from the product information they can find and read, so pages that say who the product is for, answer the buyer's question and show reviews, shipping and returns give them more to go on.
Arenza drafts these additions for Shopify stores (best-for lines, FAQs, review proof, comparisons, shipping and returns details and structured data) as extra product information and buyer guides that you approve before anything is published. It can also suggest clearer product titles and descriptions, but nothing changes on your store until you approve it, and you can undo any change.
Related: write better product pages for your Shopify store, and why AI recommends your competitors.