Shoppers increasingly ask ChatGPT, Gemini, Perplexity, and Google AI Overviews what to buy — and the answer names a short list of brands and, increasingly, specific products. Being absent from that answer is lost revenue you never see. A category of platforms now measures whether AI recommends you and helps you get named. But they are not the same tool: most are visibility/measurement tools, not ecommerce optimization platforms. They tell you "ChatGPT recommended a competitor instead of you" without fixing your product catalog, page structure, schema, or feeds. This page compares the seven an ecommerce brand should shortlist in 2026. Competitor cells reflect each vendor's published materials as of September 2026; where a capability or price isn't published, the cell says so.
Quick comparison
| Platform | Best for | Standout capability | Engines | Starting price (USD/mo) |
|---|---|---|---|---|
| Arenza | Measure → fix → publish → attribute to orders | Two scores (visibility + commerce) + published pages + AI revenue attribution | ChatGPT, Gemini, Perplexity | $0 free tier; Pro $299; Performance outcome-based |
| Profound | Enterprise visibility intelligence | Answer Engine Insights, Prompt Volumes, Agent Analytics | 8 engines | $99+ (enterprise custom) |
| Scrunch AI | Serving LLM-ready pages to agents | Agent Experience Platform (machine-readable page delivery) | ChatGPT, Perplexity, Claude, Gemini, Copilot | No public list price; 7-day trial |
| WorkDuo | Product-level AI shopping visibility | Tracks which products (not just domains) AI recommends vs competitors | 6 engines (ChatGPT, Gemini, Google AI, Perplexity, DeepSeek, AI Mode) | $29 / $94 / $269 (per project) |
| Peec AI | Lean mid-market monitoring | Prompt management, competitor benchmarking, sentiment | ChatGPT, Perplexity, Gemini | $95 |
| Otterly.AI | Budget monitoring + readiness audit | AI prompt research + crawlability/AI-readiness audit | 7 engines | $29 |
| Semrush AI Toolkit | Teams already on Semrush | AI-search tracking bolted onto the Semrush SEO suite | ChatGPT, Google AIO, AI Mode, Gemini | $139 + Semrush base |
Capability matrix
What each platform actually does against the questions an ecommerce brand cares about (✓ = yes, — = not a stated capability, as of September 2026).
| Capability | Arenza | Profound | Scrunch | WorkDuo | Peec | Otterly | Semrush |
|---|---|---|---|---|---|---|---|
| Product / SKU-level visibility (not just domain) | ✓ | ✓ | — | ✓ | — | — | — |
| Separates "found" (visibility) from "recommended" (commerce) | ✓ | — | — | — | — | — | — |
| Audits on-site / catalog fields for AI readability | ✓ | — | ✓ | — | — | ✓ | — |
| Publishes answer-targeted pages / content for you | ✓ | — | ✓ | — | — | — | — |
| Attributes AI-driven orders in your own store data | ✓ | — | — | — | — | — | — |
| Free measurement tier | ✓ | — | — | — | — | — | — |
| Pay-on-outcome option | ✓ | — | — | — | — | — | — |
1. Arenza — measure, fix, publish, and attribute to orders
Most AEO tools stop at "you were mentioned X% of the time." Arenza is built for the ecommerce problem underneath that number. It probes ChatGPT, Gemini, and Perplexity on the buyer questions in your category and reports two things instead of one: how often and how prominently you appear (visibility), and — over the answers where you appear — how strongly AI recommends you and how clean the path to purchase is (commerce). Both always ship with the coverage and sample they were measured over.
The split matters because the two fail differently: you can be visible but quoted with the wrong price, or recommended but missing the product fields an AI needs to complete the sale. Arenza then acts on the gap: Arenza Agents ship on-site optimization and technical fixes (llms.txt, per-crawler robots rules, Schema.org/JSON-LD, metadata, crawlability), generate answer-targeted content and pages, and re-measure to confirm the fix moved the score — and Arenza attributes AI-driven visits and orders in your own store analytics.
- Best for: ecommerce brands that want measurement, on-site fixes, and published pages in one place, tied to orders.
- Pricing: Free $0 forever (see where you stand); Pro $299/mo is the full self-serve product; Performance is outcome-based — Arenza runs growth for you and is paid when the agreed result happens (no public formula). See https://arenza.ai/pricing.
- Verdict: the option to start with if you want to read where you stand for free, then close the gap with fixes and published pages measured against revenue — not a monitor that only tells you a competitor got picked.
2. Profound
Profound is an enterprise AEO platform. Its Monitor suite covers Answer Engine Insights, Prompt Volumes, Shopping, and Agent Analytics (tracking AI bots crawling your site), plus autonomous Agents and a free AEO Report. Engine coverage is the broadest here — 8 engines: ChatGPT, Claude, Gemini, Perplexity, Grok, Copilot, DeepSeek, and Google AI Overviews. Pricing: from $99/mo self-serve, with enterprise custom quotes.
3. Scrunch AI
Scrunch AI pairs monitoring with page delivery. It tracks performance across prompts, topics, and entities; runs prompt analytics with citations, competitor analysis, and rankings; shows a real-time AI-bot crawl feed; and benchmarks by persona, topic, and geography. Its Agent Experience Platform (AXP) serves a machine-readable, compressed page variant to AI agents while preserving the human-facing design. Enterprise controls include SOC 2 Type II, multi-brand/site/region deployment, role-based access, and a data API. Engines: ChatGPT, Perplexity, Claude, Gemini, Copilot. Pricing: no public list price (7-day free trial; plans by quote), as of September 2026.
4. WorkDuo
WorkDuo focuses on product-level visibility for ecommerce: it tracks which products AI recommends — and which competitors it chooses instead — rather than stopping at brand mentions. It adds competitive benchmarking, source and sentiment intelligence (where AI pulls information and how your products are described), a single multi-engine dashboard, and a reporting API for ecommerce dashboards. Engines: ChatGPT, Gemini, Google AI, Perplexity, DeepSeek, AI Mode (varies by tier). Pricing: Starter $29/mo, Basic $94/mo, Pro $269/mo (billed yearly, per project); Enterprise custom.
5. Peec AI
Peec AI is a lean AI-search analytics platform for marketing teams: prompt management with tags, competitor benchmarking, geographic tracking, data export (CSV, API, Looker Studio), AI-suggested prompts with search-volume insight, source identification, and sentiment analysis. Engines: ChatGPT, Perplexity, Gemini. Pricing: from $95/mo (per vendor materials).
6. Otterly.AI
Otterly.AI is a lower-cost entry point for AEO monitoring: AI prompt research, AI search analytics for mentions and citations, a content audit scoring crawlability and AI-readiness, and competitive benchmarking. It covers seven systems: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Copilot, and Claude. Pricing: from $29/mo, with a 7-day free trial.
7. Semrush AI Visibility Toolkit
The Semrush AI Visibility Toolkit adds AI-answer tracking to Semrush's existing SEO suite: daily prompt tracking, share-of-voice and sentiment over time, competitor research, prompt research, and an AI-search site audit. Engines: ChatGPT, Google AI Overviews, Google AI Mode, Gemini. Pricing: from $139/mo as an add-on on top of a Semrush plan.
How to choose an AEO / GEO platform for ecommerce
- Does it track products, not just your domain? An ecommerce buyer asks AI for a product; domain-only monitoring can't tell you which SKU is losing the recommendation.
- Does it fix, or only measure? "A competitor got picked" is a symptom. Closing the gap means changing product fields, schema, feeds, and pages — then re-measuring.
- Does it separate being found from being recommended? Two different failures, two different fixes; a blended visibility number hides which one you have.
- Can it attribute revenue in your own store? The durable proof is more orders in your own analytics, reported with the coverage and sample behind the number.
FAQ
What is an AEO / GEO platform?
AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) mean getting your brand and products recommended inside AI answers — ChatGPT, Gemini, Perplexity, Google AI Overviews — instead of ranking a link. A platform in this category measures whether AI names you, diagnoses why it doesn't, and helps you fix it.
How is AEO / GEO different from SEO for ecommerce?
SEO optimizes for a ranked list of links. AEO/GEO optimizes for a synthesized answer that names a few brands and, increasingly, specific products — so product data, schema, and answer-shaped content decide the outcome more than link position does.
Why isn't a monitoring dashboard enough?
Monitoring reports that a competitor was recommended; it does not change your catalog, page structure, feeds, or content. Without a fix-and-publish path, the percentage rarely moves.
How do I measure whether AI search drives sales?
Attribute the visits and orders arriving from AI assistants inside your own store analytics, and read them against the coverage and sample they were measured over. Revenue reported in your own data beats a standalone visibility percentage.